Every business no matter how small wants to be visible via search engine. Running a business requires lots and lots of hard work to retain existing customers as well as trying to get new set of customer patronize you on a daily basis. Have you thought of Search Engine Optimization ?
This article will focus more on how to leverage and boost your website seo for maximum impact on your business.
SEO which means Search Engine Optimization basically allows your website to be visible on search engines having gone through the crawling, indexing and ranking stage, and also allows your website appear top when your niche keyword or phrase is searched for on these search engines.
Highlighted below are first three steps businesses should put to practice in order to boost their SEO performance.
RESEARCH NICHE KEYWORDS
Be able to identify and understand what people search for when looking for businesses like yours online. Select keywords that identifies with your business.
CREATE AND OPTIMIZE BOTH YOUR WEBSITE AND GOOGLE MY BUSINESS ACCOUNT
To rank better and higher on Google search engines first and foremost it is advisable to list your business locally on GoogleMyBusiness this establishes your presence on search engines for free
Optimize your website content with current information, ensure no dead links and provide high quality images on your website
HAVE A CONSISTENT PATTERN
Lack of consistency in your online listing can be of negative impact to your visibility online, ensure to use the same Business name , Physical address , Contact details , Social media details across all platforms.