How to Build a Successful Business Around Your Best Customers—Including the Ones Who Work for You

06. September 2018 Uncategorized 0
How to Build a Successful Business Around Your Best Customers—Including the Ones Who Work for You

“…your company needs to be “employee-centric” before it can truly be customer-centric.

Every business owner should strive to create a business that is “customer-centric” from top to bottom, and this includes offering great internal customer service as well.

Did you know that almost every business has the same first customer? It’s a fact. Although few entrepreneurs realize it, their first customer is their first employee, and this truth alone should make business leaders look at both sides of the customer service coin: external and internal customer service.

And before I get into apps and strategies to keep both your internal and external customers elated with your devotion to serving them, I want to make one more important point: Not only are employees your first customers, they are, ultimately, your most important.

The customers who buy your products or engage your services will never be well satisfied if the people who produce and deliver your products or services are not themselves well satisfied. I say this to emphasize that among the tips I’m detailing here, those customers with an internal focus must be given the same consideration as the ones with an external focus.

Social media channels

Countless books and articles have been written on how to leverage social media for customer service, and I would bet that many of us have expressed our anger in tweets and on the Facebook pages of companies we do business with. Twitter has proved its value in this area, but it’s a good idea to separate your customer service Twitter account from your marketing account.

The boom in customer service via social media reflects how fundamental communicating through social media has become in our society. Virtually every demographic is talking to friends, family members, and companies through their social media channels. This also means that your employees are hooked on social media, so why not harness the trend rather than fight it?

At this point, who doesn’t know how to use the Facebook interface and tools? You can use that shared knowledge and experience with Workplace by Facebook. There are two plans offered: free and paid. The free plan includes all the Facebook communication features (live video streaming, voice and video calls, and chat) and most of the service’s productivity features, including media and file storage, teams and groups, desktop notification, and secure collaboration between companies. Included in the paid plan are enterprise tools that include pre-built integrations, APIs for custom integrations and bots, and more administrative/monitoring tools.

Bringing social media into the core functions of your company—both internally and externally—will give your customer service a boost because it’s human nature to prefer working within systems and environments with which we are already familiar, and platforms like Facebook and Twitter supply that familiarity.

Help services

Dedicated help services come in a variety of forms today, and businesses can pick and choose the elements that work best for their products and services. Many of us are becoming increasingly familiar with and accustomed to using online chat and knowledge bases to get our questions answered. However, it’s critical that these tools are used properly, or they can create more customer angst than satisfaction.

A friend just related how he took the time to carefully detail his problem in one of those pop-up chat boxes, only to be greeted with the following message: “Company X usually responds within three hours.” And not much better than that disquieting message was the notice he got saying that “chat is currently offline.” However, despite occasional misapplications of this technology, external chat apps are being widely adopted today by all kinds of consumer and B2B brands.

Customer-centricity

One common goal today is to create an organization that is “customer-centric” from top to bottom. It should be a core value of a company’s culture, and all the tools and strategies I’ve mentioned can and should be used to achieve that goal.

However, as customer service expert Shep Hyken points out, your company needs to be “employee-centric” before it can truly be customer-centric. With that thought in mind, I encourage you to deliver the highest levels of customer service to your employees. This strategy will provide the foundation for delivering world-class customer service to your “paying customers.”

 

By Megan Totka

*Culled from Forbes.com


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